IBA aims to bring together all stakeholders to a common platform to promote growth of the non-alcoholic industry.

It will help facilitate the framing, development and dissemination of best practices related to environment, quality, manufacturing, and other relevant areas, with the objective of continuing the manufacture and supply of safe, healthy and high quality non-alcoholic beverages for the consumers.

The Association also aims to pro-actively interact with the Central and State Governments and other apex Industry Chambers for the formulation of policies and rules that may help promote and protect the interests of the non-alcoholic beverage Industry in its endeavour to serve the consumers better.