Indian Beverage Industry sees immense growth potential in the next decade

Arvind Varma, Secretary General, Indian Beverage Association, Susan Neely, CEO, American Beverage Association, Mr. S Chandrasekhar, Chairman, CII Karnataka State Council and other prominent speakers addressed the conclave.

  • Indian Beverage Association (IBA) in association with CII, Karnataka organized the first Conclave on the Indian Beverage Industry
  • Conclave included prominent members like Coca-Cola India, Dabur India Ltd, Red Bull India Pvt. Ltd, Jain Irrigation Systems Ltd, Tetra Pak India Pvt. Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd and PepsiCo India Holdings Pvt. Ltd, Bericap India Pvt Ltd
  • Indian Beverage Association is a forum which articulates the common voice representing the overall non-alcoholic beverage industry
  • Members deliberated on issues of mutual interest which focused on safety and quality

Bangalore, September 23, 2011: Various international speakers and experts from across the world converged today at the First of its kind seminar, `Conclave on Indian Beverage Industry – Opportunities & Trends` in Bangalore organized by Indian Beverage Association (IBA) in association with CII, Karnataka. The conclave highlighted the various opportunities in the Indian beverage industry for the next decade.

Mr. Arvind Varma, Secretary General, Indian Beverage Association said “The conclave aims to serve as a platform to share and exchange knowledge and information on industry best practices related to the non-alcoholic beverage Industry. The conclave is helping to also highlight the current challenges being faced by the beverage industry, as well as potential solutions to those issues.”

The conclave focused on emerging developments and new markets that are critical for growing and sustaining business. It will help the process facilitating the framing, development and dissemination of best practices related to environment, quality, manufacturing, and other relevant areas, with the objective of continuing the manufacture and supply of safe, healthy and high quality non-alcoholic beverages for the consumers.

According to Susan Neely, CEO, American Beverage Association “We feel fairly confident that the industry is acting responsibly and doing a number of things to promote a wide variety of beverages towards a sustainable business. This conclave is a step is the right direction to ensuring that better practices are followed for the collective growth of the industry”

Leading Indian companies with direct and allied interests in the non-alcoholic beverage industry came together at the Conclave. The conclave occasioned participation of dignitaries from Coca-Cola India, Dabur India Ltd, Red Bull India Pvt. Ltd, Tetra Pak India Pvt. Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd. and Pepsico India Holdings Pvt. Ltd, Bericap, Danone Narang Beverages Pvt. Ltd.

According to Mr. S Chandrasekhar, Chairman, CII, Karnataka State Council added “India is a rapidly growing economy which faces certain challenges. However, a nation of over a billion minds has been performing despite the odds and is confident of even better results in the future. The varied challenges in the beverage industry present interesting opportunities which have the potential of transforming the global landscape. It would be prudent for corporations to focus their resources on select challenges and make a considerable difference to the affected domain. The combined effect of such efforts by various corporations would then result in a difference to the entire landscape”

The key objective of the conclave is to address members’ common concerns pertaining to the Central and State Governments, various regulatory agencies, trade associations and other stakeholders and parties. Through this conclave, the non-alcoholic beverage industry intends to play an increasingly significant role in the growth of this sector, a sector that drives the economy by providing employment opportunities and driving Income growth.