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 Deepika WarrierMarketing Director – Beverages PepsiCo India Region Deepika Warrier is the Marketing Director of the Beverages Business of PepsiCo India. In this role, she is instrumental in driving strategic development, innovation, brand equity enhancement and resource allocation across an extended range of refreshment beverages, and juice based drinks. This wide portfolio includes Pepsi, Diet Pepsi, Mirinda, 7UP, Nimbooz, Mountain Dew, Aquafina and Slice. After joining PepsiCo India in July 2000, Deepika has held various senior brand management and new business development positions in the company. She moved to PepsiCo’s scale food business in Mexico (Sabritas) in 2005 as Marketing Director and worked on strategic innovation projects & scale brands like Doritos and Cheetos. She returned to PepsiCo India in August 2007 as Marketing Director – Foods. In this role, she led the marketing team in an aggressive portfolio diversification agenda, with the successful launch of Aliva, demonstrating the true potential of Quaker and leading the huge groundwork to kick start Pepsico’s Value business. Kurkure and Lays have not only retained their “Love-mark” status, but have also been recognized by leading brand surveys as the top brands in the country. Prior to PepsiCo, Deepika worked in brand management, insights and advertising roles at Gillette, Ogilvy & Mather Advertising and Britannia Industries Ltd. Deepika holds an honours degree from Lady Shriram College, Delhi University and is an alumnus of the Indian Institute of Management, Bangalore. |
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