Britannia
Britannia is one of India’s most trusted food brands and caters to consumers in all demographic and socio-economic segments, across urban and rural India. It caters to all consumption moments in a day starting with its healthy range of a breakfast spread of Milk, cheese, butter, bread and cereals, packing lunch boxes with carefree indulgence, providing the fun of snacking with sweet and salty biscuits and winding up the day satiated. Britannia adds a little more life every moment, every day.
Britannia has been ranked as the ‘Most Respected FMCG Company’ by Business World and consumers once again voted brand Britannia as #1 ‘Most Trusted Food Brand’ and #5 ‘Most Trusted Brand’ across all product categories in an independent survey conducted by AC Nielson and The Economic Times.
Today Britannia is a leading brand in the organized biscuit and dairy product market and in its quest to become a complete food brand has taken a lead in driving innovations across its product categories.
In Dairy it has further enhanced its foray into healthy milk based products by launching milk based health drink ActiMind – A unique milk drink fortified with 5 active brain nutrients that helps improve mental sharpness of kids and a fun range of healthy flavoured milk drinks for kids, TigerZor Milk which is available in Chocolate and Badam variants.
While TigerZor Choco Milk is a delicious chocolate milk drink, TigerZor Badam Milk comes with real bits of Badam in it. Both Choco & Badam variants have been fortified with 5 active nutrients which helps mind and body.
With the launch of ActiMind & TigerZor Milk, Britannia has extended its credo of ‘Eat Healthy, Think Better’ to ‘Drink Healthy, Think Better’ as well.