• To act as a catalyst to enable the non-alcoholic beverage industry to play an increasingly significant role in the growth of the national economy.
  • To act as an interface between the industry, on the one hand, and Governments, Regulatory institutions and similar bodies, on the other, apart from interacting with other apex Chambers in the formulation of policies and rules that facilitate the non-alcoholic beverage industry to play a useful and constructive role,keeping safety of consumers as a primary objective.
  • To facilitate the framing, development and dissemination of best practices related to environment, quality, manufacture, and other relevant areas, for continuing to make available to the consumers safe and healthy non-alcoholic beverages.
  • Providing a common platform to share and exchange knowledge and information including with regard to Industry best practices connected with non-alcoholic beverage Industry.