Mr. C.K. Jaipuria has been in the business of beverages for over 4 decades and the existing plants at Andra Pradesh and Jammu & Kashmir are being professionally controlled under his dynamic leadership and professional competence.

Mr. Jaipuria a well-known personality in the industrial & business circles. He was on Board of Directors of The Bank of Rajasthan Ltd. (Now merged in ICICI bank) for almost of decade.

Mr. Jaipuria is a member of Governing Council of Institute of Liver & Bilary Sciences, an autonomous institute of Government of Delhi, Deemed University.

Mr. Jaipuria actively takes part in imparting education through schools, free dispensary, education aid / scholarship to the under-privileged children.